Retargeting And Remarketing For An Effective Digital Marketing Strategy

With the ever-growing market competition, customer retention has become a herculean task. The numbers depict the intensity of competition as only 2% of people who are first-time visitors convert into a customer. Therefore, you must strategize to win back your potential customers to expand your business. One of the most powerful ways to achieve that is by incorporating retargeting and remarketing services in your marketing strategy. Brands can take help from proficient digital marketing agencies to gain higher conversions and ROI. Let’s first look at some of the benefits of including retargeting and remarketing:

• Keeps reminding potential customers of their desired products, encouraging them to revisit your website and make the purchase
• Enables you to target prospects who searched for keywords related to your brand or product
• Raises brand awareness and improves conversions
• Lets you focus on customers with higher buying tendencies, hence increase sales
• Helps you win your bounced customers’ trust and enhances user engagement

As we learned, retargeting and remarketing can benefit us in several ways. Now let’s delve deeper into these terms and understand how they work. Subsequently, you can decide which strategy is best suited for your business.

What Is Retargeting?

Retargeting is a tool adopted by online marketing agencies to enhance their marketing strategy. It aims at targeting the audience who are familiar with your brand or recently showed interest in your products. The sole purpose of retargeting is to increase your conversion rate and achieve higher ROI. It does so by repeatedly showing retargeted ads to consumers who visit your website thus, converting bounced traffic into potential consumers.

How does it work?

Retargeting is a cookie-based technology with a built-in JavaScript code on a website. When a consumer visits your website, the in-built code drops an unnoticeable browser cookie. It lets a special retargeting marker determine the time for placing these ads on a website. It’s a process of chasing your prior visitors and displaying your ads on every other platform they visit. Retargeted ads keep reminding your visitors of your products and services. Therefore, they might as well revisit your website and make a purchase.

There are several effective ways of retargeting and displaying your ads to your visitors. For instance, you can show them in the form of Facebook ads on other webpages. You can also show your ads to new consumers who recently searched for keywords related to your brand or products.Also read: How Retargeting can Help you Achieve your Marketing Goals

What Is Remarketing?

Remarketing is the process for re-engaging your prior customers, especially through emails. When you offer a sale or some bonus or discounts, you can send personalized emails to your existing customers. These are some of the most effective measures of remarketing. It helps win back your customers’ interest and trust in your brand, leading to higher conversions. Under the umbrella of digital marketing, remarketing can be used for cross-selling, upselling, shopping cart abandonment emails, and so on.

How does it work?

Remarketing involves collecting individual data to target audiences using more personalized campaigns via email marketing. As it is an efficient platform for interacting with your consumers, it naturally enhances your user engagement.

Once the consumers visit your website, they are automatically added to your remarketing list. It helps in creating personalized ad campaigns for the individuals on that list. Therefore, those ads with special offers and discounts are only shown to potential customers. It lets you enhance your user experience, thus building their trust and interest in your brand.Also read: Boost Your Sales Overnight With Remarketing

Retargeting And Remarketing For An Effective Digital Marketing Strategy

Both retargeting and remarketing are digital marketing strategies to chase and covert the bounced traffic from the website. The terms are often used interchangeably, though they are not entirely the same. The major difference is that retargeting approaches its prior audience or consumers who searched related keywords through paid advertising. However, remarketing targets the existing audience through personalized email campaigns. That being said, both these strategies focus on users who are familiar with your brand or showed interest in similar products. As this group of consumers is already interested in related products, it becomes easier for marketers to target this group. Thus, it yields a higher ROI.For cross-selling, upselling, providing promotional offers, or reminding your customers about their abandoned cart, remarketing is an ideal solution. It lets you send personalized messages via email campaigns to individual customers. However, remarketing lets you notify only those customers who have previously visited your site. On the contrary, retargeting helps to enhance your reach by displaying ads to new prospects who showed interest in similar products.

Wrapping Up

From the above discussion, it is clear that both retargeting and remarketing aims at winning back potential customers. Therefore, choosing one of the two depends completely on your business requirements. If you are focussing on retaining customers through email marketing, you can go for remarketing. Otherwise, if you opt to maximize your reach and integrate paid advertising, retargeting is the ideal choice. Another option is that you can blend both these tools to form a powerful digital marketing strategy. It will dramatically boost your user engagement and yield higher conversions. For advanced personalized guidance, talk to our experts! We would formulate a definite strategy to improve your business’ performance.